BenQ Partners with Geekay Distribution to Expand Gaming Footprint in the Region

Dubai, UAE, 7 November 2011 – BenQ, an internationally renowned provider of digital lifestyle innovations and LED monitor expert, has partnered with Geekay Distribution, the Gulf’s largest video games retailer, with 14 retail outlets in the U.A.E., Oman and Bahrain, for the distribution of its latest gaming monitors. Manish Bakshi, General Manager of BenQ for the Middle East and Africa, said: “The gaming market is a priority market for BenQ and we continue to invest in strategic resources to build upon our position as a preferred brand and market leader in this segment. “Our partnership with Geekay Distribution, a renowned local distributor with a strong retail presence across all key markets in UAE, Oman, Bahrain and Kuwait complements our strategic expansion plans. We are confident that with Geekay Distribution on-board we can boost our market presence and drive sales across the region,” Bakshi added. The partnership with Geekay Distribution will focus on pushing sales for BenQ’s latest XL and RL gaming series. Included in the XL series is BenQ’s best-seller, the new 23.6” (16:9 Aspect Ratio) LED Gaming Monitor, BenQ XL2410T which is a gamer's tour-de-force, featuring a 120Hz refresh rate, 23.6"W LED panel and backlighting, 3D-ready and 2ms response time. In addition, the monitor is equipped with an extensive range of gaming modes, the capacity to display video from two sources at the same time and the ability to be adjusted to just about any angle. A new XL gaming monitor, the BenQ XL2420T, will soon be available in the market early next year. In the RL series, the newly-launched BenQ RL2240H, the world’s first Real-Time Strategy (RTS) gaming monitor, features the Black eQualizer, an exclusively designed color engine technology that reveals critical combat details with improved visibility in darkened areas. The Black eQualizer allows gamers to adjust the screen brightness without over-exposing white levels, enabling them to screen critical combat details speedily with added gameplay comfort. “Our partnership with BenQ will not only expand Geekay Distribution’s portfolio of the latest gaming hardware, but will also provide gamers in the Middle East with easy and direct access to BenQ’s award-winning and world-class products that are used by professional gamers from around the globe,” said Kishan Deepak Palija, Managing Director, Geekay Distribution. For more information, please visit www.BenQ.ae